Blog

Stay up to date on our latest blog posts covering technology trends, news, industry happenings, and more!

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Machine Learning Through Artificial Intelligence
The Cure to Your Data Deluge

With a shift in power from industry to consumer, traditional marketing has forcefully undergone a radical transformation. Read more about this newly established approach here.

Tropare Inc.

 

Crush Your Next Sale with Data-Driven Prospecting
Base Your Decisions on Facts, Not Assumptions

Sales prospecting is one of the most time-consuming stages in the sales cycle, and unfortunately often does not result in a reward. Read how you can overcome your prospecting hurdles here.

Tropare Inc.

 

The Impact of Data-Driven Marketing on Lead Generation
The Era of Hyper-Personalization

Data-driven marketing techniques are increasingly prioritized in CMO’s agendas across the globe.  Read more about the impact of hyper-personalization on today's lead generation here.

Tropare Inc.

 

From Data-Driven Marketing to Data-Driven Sales
The Increasing Need for Sales Enablement

With personalization being the ‘new’ undertone of every outbound data-driven marketing effort, how does sales live up, and contribute, to this same phenomenon?  Read more about the increasing need for sales enablement here.

Tropare Inc.

 

Fueling Personal Relationships and Directing the Customer Journey
The Pursuit of 1:1 Marketing

Data, data, and more data. With modern day marketing required to be more personal than ever before, marketing departments are becoming more data-driven than ever before.  Read more about the schift to personalization here.

Tropare Inc.

 

Model Building, Pattern Finding, and Accurate Audience Predictions
Machine Learning Meets Modern Day Marketing

Targeting, deciding which offer to send to which customer, often relies on the marketing team’s ‘gut-feeling’ of what the right audience is for a campaign.  Can machine learning, combined with data driven marketing, allow organizations to exceed traditional best-practice marketing approaches? Read about it here.