A Major US Telecommunication Provider
- Client was producing an extremely limited number of outbound campaigns per month.
- Data came from numerous different sources and was very costly and time-consuming to cleanse, merge/purge, align, and utilize.
- Client struggled to create effective campaign audience segments, not knowing who to target – relying on gut-feelings.
- Client was experiencing a great dependence on IT, resulting in extensive lost-time due to ineffective workflows, technically limited systems, and time consuming query executions (3 hour query return speeds).
- Client was experiencing minimal campaign performance due to broadly targeted approach.
- Little to no insights in campaign performance/ROI.
- Troparé set-up a swift and cost-effective data preparation and enhancement cycle allowing resources to be used efficiently on clean data.
- Troparé introduced campaign management tool: Penitus™, allowing client to generate micro-targeted marketing campaigns in any format, instantly – without having to rely on IT to operate the data.
- Troparé generated various machine learning models capable of accurately predicting high profile prospects.
- Troparé designed and executed several customer specific features allowing client to convert and scale seamlessly.