Marketing professionals benefit most from:
- Getting structured and trackable insights on marketing campaign success via sales disposition updates.
- Eliminating the heavy dependence on IT to operate the data.
- Rigorous built-in data cleansing features and the ability to easily combine various sources of first and third-party data to enrich customer insights.
- The ability to precisely pinpoint the most profitable target audiences and stay on top of the customer journey.
- Getting vast analytical insights and accurately creating lookalike audiences.
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