Press

Find out the latest news, releases, executive viewpoints, and customer successes.

    

FOR IMMEDIATE RELEASE

09/16/2016

Troparé, Inc.

Troparé Sets New Standard for Predictive Lead Prospecting


LAGUNA BEACH, Calif., September 16, 2016 /PRNewswire/ -- Troparé, Inc. (www.tropare.com) a thriving, privately held software development firm, announces a significant expansion to its B2B sales and marketing platform, set to drastically increase sales success.

Companies are now able to apply predictive analytics (machine learning) to their sales data, which can then generate probability scores of response and conversion.  Doing so enables sales representatives to drastically increase sales success by solely targeting those with a high likelihood of conversion, lowering their costs of acquisition, and vastly reducing wasted time and resources chasing down bad leads.

“Knowing the probability of conversion vastly enhances sales efficiency by narrowing down the target audience to only those most likely to buy,” says Greg Carpenter, founder and CEO of Troparé.  “This feature, in combination with our B2B mobile prospecting application, gives sales the tools it needs to meet and exceed lead-to-revenue goals.”

Further augmenting the sales representatives’ repertoire, Troparé introduces the ‘Desktop Sales Explorer’ (DSE), and ‘Auto Sales Dialer’ (ASD) to its platform.  The features allow a company’s internal sales team (e.g. call-center) to prepare and execute personalized sales calls in seconds, as well as swiftly qualify targeted prospects for their colleagues out in the field.  These abilities increase both efficiency and conversion as outbound sales can utilize lead data resulting from these calls, as well as from the modeled data, allowing them to solely focus on only the best leads.

Aside from expanding its platform, growth has also caused Troparé to expand its company headquarters in Laguna Beach, California, with its eyes set on the long haul.  “The future of data growth is massive, our underlying proprietary infrastructure is built to swiftly process billions of data records, and, combined with our platform, enables marketing and sales representatives now, and in the future, to effectively leverage that data, continually increasing their companies’ success”, Carpenter says.

To learn more about Troparé, contact us at 949.201.0577.

About Troparé Inc.

Troparé is a privately held software development firm offering a B2B enterprise data-management platform with best-in-class marketing, sales, and (location-based) predictive prospecting solutions.  We take great pride in our ability to merge/purge massive amounts of disparate data, enrich your customer insights and understanding, align your marketing and sales operations, and redefine personalized, predictive, (location-based) prospecting.

Want to Learn More?    Contact one of our Representatives Today    Contact us

    

Troparé main sponsor of 61st Annual Laguna Beach Volleyball Open

LAGUNA BEACH, JUNE 3, 2016 -- On June 4 & 5, beautiful Laguna Main Beach will be the décor of the 61st Annual Men’s Laguna Open, a double elimination professional beach volleyball tournament, organized in cooperation with the City of Laguna Beach and The California Beach Volleyball Association.  Troparé, for the third year in a row, will participate as one of the main sponsors by providing all referee and staff members with classic, matching ‘Laguna Beach Open’ T-shirts.

The Laguna Open, a non-profit, 100% volunteer event fully depending on the generosity of sponsors, is the world’s longest running consecutively held beach volleyball tournament with rich history and heritage.  A personal favorite of players and fans alike, the setting at Main Beach provides a natural amphitheater enjoyed by all.  Many greats of the game have played at the Laguna Open at one time or another, and the next generation of top players will compete this Saturday and Sunday starting at 9AM. Viewing is free.

Event date: June 4-5, 2016

Location: Main Beach, Laguna Beach

For More Information:    Contact us at 949.201.0577    Contact us

    

FOR IMMEDIATE RELEASE

05/10/2016

tropare office

Completely Self-Service Machine Learning and Data Matching

Troparé further expands its revolutionary marketing technology platform with two widely sought-after solutions


LAGUNA BEACH, Calif., May 10, 2016 /PRNewswire/ -- Troparé Inc., a booming privately owned software development firm, has successfully combined data driven marketing with completely self-service machine learning and (fuzzy) data matching & appending capabilities.

Troparé has developed the ability for its clients to discover unbiased patterns, insights, and trends in their data; perform thorough analysis; and use this information to make accurate, micro-targeted predictions, all without having to write a single line of code.  As a result, marketing and sales departments can attract, retain, and grow their most profitable customers and maximize campaign spending, without having to rely on IT.

“Data has become the new life-line of modern day marketing.  However, unless marketing departments have the tools to unify data and perform correct analysis on a large scale, simply having enormous amounts of data is useless without tremendous reliance on IT,”  said Greg Carpenter, CEO of Troparé.

The second platform addition, (fuzzy) data matching & appending, is developed as an extension to the industry’s widely-acknowledged struggle of data-integration.  The solution allows customers to easily combine, match, and append their own data with second and/or third party data derived from disparate sources.  Doing so discards duplicate content, simplifies data analyses, greatly extends customer insight, and allows for more precise and intelligent selections for future marketing campaigns.

Despite the highly complex nature of data matching & appending, Troparé has seamlessly integrated the solution in its completely self-service platform, staying true to its ‘no IT’ policy.

About Troparé Inc.

Troparé is a privately held software development firm offering a B2B enterprise data-management platform with best-in-class marketing, sales, and (location-based) predictive prospecting solutions. We take great pride in our ability to merge/purge massive amounts of disparate data, enrich your customer insights and understanding, align your marketing and sales operations, and redefine personalized, predictive, (location-based) prospecting.

Click here to learn more about our Data Enhancement Services

Click here to learn more about Machine Learning

Want to Learn More?    Contact one of our Representatives Today    Contact us

    

FOR IMMEDIATE RELEASE

02/18/2016

Campaign Management

Troparé launches ground breaking, “no IT” version of a completely self-service campaign processing solution: PENITUSTM)

The company announces its new big-data campaign and list processing solution set to revolutionize the speed and efficiency at which marketing campaigns are created


LAGUNA BEACH, Calif., Feb. 18, 2016 /PRNewswire/ -- Troparé Inc. (www.tropare.com), a highly successful ‘private’ software development firm, has formally launched its new commercial product - Penitus™, the most powerful, “no IT” version of a completely self-service campaign processing solution. Penitus enables its users to smoothly glide through the process of building a marketing campaign with its completely responsive user interface and workflow.  With this solution, companies can effortlessly create micro-targeted marketing campaigns in just minutes – even those including hundreds of millions of disparate records.

“Our vision at Troparé is to develop solutions that redefine speed, performance, and usability, and Penitus does just that,”  said Greg Carpenter, CEO of Troparé.  “We are constantly looking for new ways to further enhance the value of our underlying patented platform.”

The simplicity and sophistication of Penitus eliminates all dependency on IT, allowing any marketing department to execute its digital efforts completely unaided, greatly increasing efficiency within a company’s marketing infrastructure.  This efficiency, combined with a micro-targeting approach, significantly decreases the current cost and time to customer acquisition.  The solution now gives marketers the ability to output campaigns to mail houses, call centers and 3rd party fulfillment in any format by a simple push of a button.  In addition to standard campaign formats, Penitus may output directly to mobile devices using the Troparé mobile prospecting application called mProspector™ - currently in use by Fortune 100 companies. Additionally, Penitus excels at integrating disparate sources of (big)-data, making it easy to combine, segment, process, and query your resources as a single entity.

Having developed custom solutions for a select group of enterprise level customers, Troparé entered the public market space just over a month ago after having been in business for nearly a decade. “2016 marks a new era for Troparé. We have decided we want to expand our horizons to empower as many data-driven business professionals as we can.  We have created a large patent portfolio and are now starting to leverage that to enable non-IT personnel to complete challenging tasks in record time,”  said Mr. Carpenter.  For more information on Penitus or the Troparé platform, visit www.tropare.com.

About Troparé Inc.

Troparé is a privately held software development firm offering a B2B enterprise data-management platform with best-in-class marketing, sales, and (location-based) predictive prospecting solutions. We take great pride in our ability to merge/purge massive amounts of disparate data, enrich your customer insights and understanding, align your marketing and sales operations, and redefine personalized, predictive, (location-based) prospecting.

Click here to find out more about Penitus™

Click here to find out more about mProspector™

Want to Learn More?     Contact one of our Representatives Today!