Press

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01/28/2020

Daniël Hussem Invited Into Forbes Communications Council

Forbes Communications Council Is an Invitation-Only Community for Executives in Communications, Marketing, and PR

LAGUNA BEACH. Calif., January 28th, 2020 – Daniël Hussem, Director of Marketing at Troparé Inc., a leading provider of self-service marketing data management and field sales prospecting solutions, has been accepted into Forbes Communications Council – an invitation-only community for executives in communications, marketing, and public relations.

Hussem was vetted and hand-selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors.

“We are honored to welcome Daniël Hussem into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Communications Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.” Daniël will be asked to give expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts.

“It’s an honor to be invited to join the Forbes Communications Council and to become part of this selective group of business leaders,” said Hussem. “Troparé has grown tremendously over the last few years and I am excited to share with, learn from, and collaborate with fellow council members to further cement our leadership role in the industry.”

About Forbes Councils
Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

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11/5/2019

Troparé Launches Innovative Service to Eliminate Broken Data from Entering B2B Digital Workflows

Yearlong study proves companies can easily save hundreds of thousands of dollars utilizing new Troparé solution developed natively on Box

LAGUNA BEACH, Calif., November 5th, 2019 /PRNewswire/ -- Troparé Inc., (www.tropare.com) a leading provider of data-driven marketing and sales acceleration solutions, has launched a pre-release version of ‘ValiDiffer™’ – a newly developed automatic file validation service to prevent broken and problematic data from entering time-consuming ETL digital workflows.
Are you tired of receiving what should be repeated, identically formatted data files, which instead arrive with changed headers, missing columns, alternated spacing, shuffled values, different formatting, and more? All too often, data files get transferred with incorrectly formatted data, which requires both sending and receiving companies to either revert the process, demand a new file, re-upload or download a secondary file, or manually re-edit the file – all costing a significant amount of time and money. Troparé conducted a yearlong internal study of live customer data flows which showed a single client, with bi-weekly file transfers, can easily save $100,000+ in technical support costs by utilizing ValiDiffer over a 12 month period.

ValiDiffer’s core competence is providing metadata trending analytics – prior to the point of transfer – to validate your scheduled ETL digital workflow. Validation occurs through automatic A/B testing, metadata baseline and trending testing, and optional user defined set criteria and thresholds.

ValiDiffer’s summarized analyses are instantly reported back to the uploading party, pointing out the precise problems with the file prior to transferring to the end customer. By notifying the uploading party of defective files and identifying issues prior to entering transfer and load phases, sending and receiving parties can be assured of more consistently correct file delivery, virtually eliminating the costly ‘redo’ cycle.

ValiDiffer natively integrates with Box (box.com), accepts a wide variety of structured file formats, and is capable of analyzing data files of nearly any size (TB+). Troparé is on track to officially launch ValiDiffer to production in Q1, 2021.

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10/30/2019

Troparé Launches Unprecedented Geo-Analytics within Its Self-Service Marketing Studio

By enhancing its proprietary underlying parallel data engine, Troparé is able to process vast amounts of geospatial data at unrivaled speeds – facilitating a new visual experience.

LAGUNA BEACH, Calif., October 30th, 2019 /PRNewswire/ -- Troparé Inc., (www.tropare.com) a leading provider of self-service B2B marketing and sales acceleration solutions, announces the launch of newly developed geo-analytics to its ever expanding offering of self-service marketing solutions.
Troparé’s geo-analytics facilitate interactive mapping of geospatial data to visually reveal insights, patterns, and trends otherwise not easily interpretable through standard pivot tables, graphs, or charts. It is said that “a picture is worth a thousand words,” Troparé applies this same philosophy by enabling marketing and sales to combine and visualize their disparate data assets, and overlay this information on a cartographic canvas which includes different mapping, filtering, and geospatial highlighting & colorings for optimal and swift interpretation of geo-related insights.

“The ability to produce geospatial visualizations through heat maps and bubble maps is one thing, but the ability to overlay, visualize, and operate different datasets on a single map and display it as a whole is what truly facilitates better location-related decision making,” says Troparé CEO and founder, Greg Carpenter.

With a broad range of location-related use cases for geo-analytics, Troparé’s own mobile prospecting solution tProspector forms a great example. The solution’s highly location-based powered workflow enables field sales reps to easily locate, qualify, prepare, and contact the most promising sales leads in their nearby geo-region/territory – all from the palm of their hand. With Troparé’s new geo-analytics this data and accompanying sales results can be beautifully mapped, analyzed, and interpreted to help fine-tune a successful sales strategy. “Whenever you are dealing with location-based data, anything from mapping out your leads or competitors, visualizing market penetration, determining new growth regions and so forth, there is an opportunity to enhance that experience and increase knowledge gain through geo-analytics,” says Carpenter.

Contact Troparé to schedule a demo by emailing sales@tropare.com or calling +1 (949) 201 0577 today!

Troparé Presenting Sponsor of 2019 Laguna Beach Chamber of Commerce Golf Tournament

LAGUNA BEACH, APRIL 18, 2019 -- On July 1, 2019, the lush Aliso Viejo Country Club will be the décor of the upcoming Laguna Beach Chamber of Commerce Golf Tournament. After two years of absence, the tournament is set to again host great golf and fundraising for the community!

Come and enjoy 18 holes of golf, breakfast, snacks, lunch, celebration dinner, music, goodie bag, awards, and other surprise treats! Non-players are welcome to attend the Celebration Dinner event at $50/per person. Cocktails, dinner, and auction are expected to start around 5PM.

Event date: July 1, 2019

Location: Aliso Viejo Country Club

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03/05/2019

Troparé Signs Three (3) New Deals to Start 2019 off With a Bang

LAGUNA BEACH, Calif., March 5th, 2019 /PRNewswire/ -- Troparé Inc., (www.tropare.com) a thriving provider of self-service B2B marketing and sales acceleration solutions, has started the new year by signing three (3) new contracts, totaling a combined value in excess of $10 million.

“It’s great to start the year off with some big wins in our Enterprise Division,” says Troparé CEO and founder, Greg Carpenter.

Since the launch of Troparé in 2014, the company has predominantly served as a white label software provider to large B2B data providers, jointly serving enterprise customers by activating B2B data within Troparé software solutions. Moving forward, Troparé is leaving white label behind and will pursue direct customer relationships under its own company logo in order to establish more streamlined and efficient communication and support processes, and increase market presence.

The company’s three (3) new deals have been put in place directly with Fortune 10 and previous Fortune 100 companies – all in need of Troparé’s unique self-service data management and mobile solutions.

New Market

Aside from continuing to serve the enterprise customer tier, Troparé has also soft launched an SMB specific SaaS version of its self-service data management platform (tStudio™) to a select group of customers. “Even though the SMB space traditionally did not have access to the sheer quantity of data enterprise organizations deal with, nor utilize and operate big data for similar hyper-targeted outreach, the SMB market has evolved to where it now forms an ideal customer profile to utilize our software and solutions,” says Carpenter. “We will be spinning off a ‘lite’ version of our successful enterprise solution suite that will facilitate a completely self-service user experience. Users will be able to create their own online Troparé accounts, select which solutions they want access to, upload their own data or utilize the data provided in the platform, and start orchestrating micro-targeted marketing and sales operations.” The SMB version of tStudio™ is set to officially launch in Q2, 2019 and will feature a month-to-month subscription model.

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05/07/2018

Troparé Studio™, the First Multi-Faceted B2B Data Management Studio with Closed-Loop Mobile Prospecting Integrations, Accelerates Marketing and Sales Success

Troparé launches workbench-like marketing studio consisting of ten (10) imperative data solutions set to transform data-driven marketing work cycles

LAGUNA BEACH, Calif., May 7, 2018 /PRNewswire/ -- Troparé, Inc. (www.tropare.com) a thriving, privately held software development company, today announced the launch of Troparé Studio™, a completely self-service, closed-loop data management studio consisting of ten (10) powerful data solutions set to boost data-driven marketing and sales productivity and effectiveness.

Troparé Studio™

Designed specifically for non-technical B2B marketing and sales professionals, Troparé Studio™ enables users to ingest data from over forty-five (45) different sources, including all the major CRMs and (cloud-based) databases to be cleansed, transformed, standardized, and compiled prior to helping users answer questions along the lines of, ‘Who are my best customers?’, ‘What do my campaign effectiveness scores and associated correlation metrics look like?’, or ‘Am I equally assigning sales territories among my sales reps based on opportunity and performance?’

Troparé Studio™ not only facilitates the tools to answer these questions, it empowers users to take a step further through built-in solutions like Data Matching, Machine Learning, BI & Analytics, Territory Management, Reporting and Visualizations, and List and Campaign management, in addition to its previously mentioned Data Ingestion and Transformation capabilities which can all be scheduled to run automatically as well. “Giving marketing and sales the tools to actionably operate and analyze their data not only increases productivity, it creates a completely new work methodology, accelerating the entire pipeline and ultimately business success,” said Daniël Hussem, Head of Marketing at Troparé.

Company Direction

"The launch of Troparé Studio™ marks a milestone in the company’s development journey," said Greg Carpenter, Founder and CEO of Troparé. “While developing various highly successful point-solutions for different enterprise companies over the years and recognizing their struggles, it became clear that integrating these different solutions into a single platform with a closed-loop data flow and direct integrations into our mobile sales suite would be a game-changer across the board”. Further expansion of Troparé Studio capabilities are already projected in the company’s roadmap.

Live demos of Troparé Studio will be held at the Troparé booth (K301) during SiriusDecisions Summit in Las Vegas.

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09/16/2016

Troparé Sets New Standard for Predictive Lead Prospecting

LAGUNA BEACH, Calif., September 16, 2016 /PRNewswire/ -- Troparé, Inc. (www.tropare.com) a thriving, privately held software development firm, announces a significant expansion to its B2B sales and marketing platform, set to drastically increase sales success.

Companies are now able to apply predictive analytics (machine learning) to their sales data, which can then generate probability scores of response and conversion. Doing so enables sales representatives to drastically increase sales success by solely targeting those with a high likelihood of conversion, lowering their costs of acquisition, and vastly reducing wasted time and resources chasing down bad leads.

“Knowing the probability of conversion vastly enhances sales efficiency by narrowing down the target audience to only those most likely to buy,” says Greg Carpenter, founder and CEO of Troparé. “This feature, in combination with our B2B mobile prospecting application, gives sales the tools it needs to meet and exceed lead-to-revenue goals.”

Further augmenting the sales representatives’ repertoire, Troparé introduces the ‘Desktop Sales Explorer’ (DSE), and ‘Auto Sales Dialer’ (ASD) to its platform. The features allow a company’s internal sales team (e.g. call-center) to prepare and execute personalized sales calls in seconds, as well as swiftly qualify targeted prospects for their colleagues out in the field. These abilities increase both efficiency and conversion as outbound sales can utilize lead data resulting from these calls, as well as from the modeled data, allowing them to solely focus on only the best leads.

Aside from expanding its platform, growth has also caused Troparé to expand its company headquarters in Laguna Beach, California, with its eyes set on the long haul. “The future of data growth is massive, our underlying proprietary infrastructure is built to swiftly process billions of data records, and, combined with our platform, enables marketing and sales representatives now, and in the future, to effectively leverage that data, continually increasing their companies’ success”, Carpenter says.

To learn more about Troparé, contact us at 949.201.0577.

Troparé main sponsor of 61st Annual Laguna Beach Volleyball Open

LAGUNA BEACH, JUNE 3, 2016 -- On June 4 & 5, beautiful Laguna Main Beach will be the décor of the 61st Annual Men’s Laguna Open, a double elimination professional beach volleyball tournament, organized in cooperation with the City of Laguna Beach and The California Beach Volleyball Association. Troparé, for the third year in a row, will participate as one of the main sponsors by providing all referee and staff members with classic, matching ‘Laguna Beach Open’ T-shirts.

The Laguna Open, a non-profit, 100% volunteer event fully depending on the generosity of sponsors, is the world’s longest running consecutively held beach volleyball tournament with rich history and heritage. A personal favorite of players and fans alike, the setting at Main Beach provides a natural amphitheater enjoyed by all. Many greats of the game have played at the Laguna Open at one time or another, and the next generation of top players will compete this Saturday and Sunday starting at 9AM. Viewing is free.

Event date: June 4-5, 2016

Location: Main Beach, Laguna Beach

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05/10/2016

Completely Self-Service Machine Learning and Data Matching

Troparé further expands its revolutionary marketing technology platform with two widely sought-after solutions

LAGUNA BEACH, Calif., May 10, 2016 /PRNewswire/ -- Troparé Inc., a booming privately owned software development firm, has successfully combined data driven marketing with completely self-service machine learning and (fuzzy) data matching & appending capabilities.

Troparé has developed the ability for its clients to discover unbiased patterns, insights, and trends in their data; perform thorough analysis; and use this information to make accurate, micro-targeted predictions, all without having to write a single line of code. As a result, marketing and sales departments can attract, retain, and grow their most profitable customers and maximize campaign spending, without having to rely on IT.

“Data has become the new life-line of modern day marketing. However, unless marketing departments have the tools to unify data and perform correct analysis on a large scale, simply having enormous amounts of data is useless without tremendous reliance on IT,” said Greg Carpenter, CEO of Troparé.

The second platform addition, (fuzzy) data matching & appending, is developed as an extension to the industry’s widely-acknowledged struggle of data-integration. The solution allows customers to easily combine, match, and append their own data with second and/or third party data derived from disparate sources. Doing so discards duplicate content, simplifies data analyses, greatly extends customer insight, and allows for more precise and intelligent selections for future marketing campaigns.

Despite the highly complex nature of data matching & appending, Troparé has seamlessly integrated the solution in its completely self-service platform, staying true to its ‘no IT’ policy.

Click here to learn more about our Data Enhancement Services

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02/18/2016

Troparé launches ground breaking, “no IT” version of a completely self-service campaign processing solution: PENITUS™

The company announces its new big-data campaign and list processing solution set to revolutionize the speed and efficiency at which marketing campaigns are created

LAGUNA BEACH, Calif., Feb. 18, 2016 /PRNewswire/ -- Troparé Inc. (www.tropare.com), a highly successful ‘private’ software development firm, has formally launched its new commercial product - Penitus™, the most powerful, “no IT” version of a completely self-service campaign processing solution. Penitus enables its users to smoothly glide through the process of building a marketing campaign with its completely responsive user interface and workflow. With this solution, companies can effortlessly create micro-targeted marketing campaigns in just minutes – even those including hundreds of millions of disparate records.

“Our vision at Troparé is to develop solutions that redefine speed, performance, and usability, and Penitus does just that,” said Greg Carpenter, CEO of Troparé. “We are constantly looking for new ways to further enhance the value of our underlying patented platform.”

The simplicity and sophistication of Penitus eliminates all dependency on IT, allowing any marketing department to execute its digital efforts completely unaided, greatly increasing efficiency within a company’s marketing infrastructure. This efficiency, combined with a micro-targeting approach, significantly decreases the current cost and time to customer acquisition. The solution now gives marketers the ability to output campaigns to mail houses, call centers and 3rd party fulfillment in any format by a simple push of a button. In addition to standard campaign formats, Penitus may output directly to mobile devices using the Troparé mobile prospecting application called tProspector - currently in use by Fortune 100 companies. Additionally, Penitus excels at integrating disparate sources of (big)-data, making it easy to combine, segment, process, and query your resources as a single entity.

Having developed custom solutions for a select group of enterprise level customers, Troparé entered the public market space just over a month ago after having been in business for nearly a decade. “2016 marks a new era for Troparé. We have decided we want to expand our horizons to empower as many data-driven business professionals as we can. We have created a large patent portfolio and are now starting to leverage that to enable non-IT personnel to complete challenging tasks in record time,” said Mr. Carpenter.